Having a presence on social networks is one of the top priorities for media plans in 2010. Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.
Social Media has changed the paradigm of how people consume online media. There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.