A need to tell and hear stories is essential to the species Homo sapiens – second in necessity apparently after nourishment and before love and shelter. Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant sound of our lives, from the small accounts of our day's events to the vast incommunicable constructs of psychopaths. (Reynolds Price, A Palpable God, New York:Atheneum, 1978)
Trusted experts and external protagonists are the main actors in this new storytelling from PHI.
The use of storytelling shows the beginning of a new narrative era in which content and stories of the brands will be essential communication concepts.
Case Studies is a form of modern storytelling.
Through this new section of the website, PHI wants to share educational objectives, stories and projects.
Authors use this opportunity to interpret and share their work experiences, videos and pictures to illustrate their articles, involving customers in the writing and creative process.
Together a storyteller and listener can seek best practices and invent new solutions.
Showing competences to build credibility. That's the motto behind Case Studies.
Click here to embark on your PHI experience.