Razorfish Health and Publicis Healthware International Come Together To Create Unrivaled Digital Offering
Publicis Healthcare Communications Group (PHCG), the largest healthcare network in the world, announced today that Razorfish Health and Publicis Healthware International will join forces to create a new business unit called Razorfish Healthware. The new partnership will enhance clients' access to innovative digital solutions across the globe, offering world-class marketing skills, leadership, and a unique outlook on the evolving digital health landscape.
"As an organization we are laser-focused on exceeding client expectations and continue to look for opportunities to be more creative and help our clients grow," said Sam Welch, PHCG Group President. "Both agencies are recognized thought leaders in the digital health and technology space, with strong geographic presence and unique strengths that complement one another. Bringing them together ensures that clients have access to the best minds in the market on a global scale."
Razorfish Health brings an emphasis on creating brand experiences, leveraging a unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that clients can build healthy relationships that last. Publicis Healthware International's experience spans developing new technologies, web and mobile solutions, as well as e-detailing, CRM, and KOL management. Through integrated research and development, the agency develops projects and business solutions aimed at improving communication within the health and wellness sector.
Razorfish Healthware's operations will be led by Roberto Ascione, who said, "The emergence of mobile, social, and other interactive channels requires agencies and their partners to re-think their strategies and tactics. In our industry we encounter complex, global brands that require sharp, creative minds who deeply understand client challenges. The combination of these two companies into a single offering allows us to leverage our talents and mobilize more quickly with the best solutions to help our clients to fully embrace their digital transformation."
The combined global organization of Razorfish Healtware will include more than 300 employees working around the world. Key clients range from pharmaceutical and medical device companies to healthcare institutions to food & wellness companies.
Read the exclusive story published by MM&M, announcing the merger, by clicking here