Razorfish Healthware

eHealth Facts December 2010

• 2010 Year in Health: WebMD present s the top Health issue of the Year
• Europeans are very interested in Online Patient Education Programs
• European Physicians vs. US Physicians
• P&G is using social media to support Prilosec
• Insight from the Publicis Healthware International WebMonitor

eHealth Facts November 2010

• Pharma and Facebook: a Quarter of Comments on the Largest Facebook Communities for Diabetes Patients are Promotional – according to a new study
• Mobile Health 2010
• Pfizer is Using Social Media to Launch a Campaign for Better Care of People Suffering from Chronic Pain: "Can you Feel my Pain?"
• Insight from the Publicis Healthware WebMonitor

eHealth Facts October 2010

• 39% of Healthcare Professionals Use Facebook
• Physician Use of Mobile Medical Textbooks
• Pharma Company and Pharma Manager Use of Social Media
• Insight from the Publicis Healthware WebMonitor

eHealth Facts September 2010

• Physicians online usage varies by specialty, not by age
• European Physician Adoption of Advanced Mobile Activities continue to increase
• Physicians and medical IPhone application
• Pharmaceutical Brands and Seo
• Insight from the Publicis Healthware WebMonitor

eHealth Facts July - August 2010

• "Cyberchondriacs" on the rise – The number of people who go online for healthcare information continues to increase
  Physicians & iPads
• What Percentage of Health Care Providers Recommend Health Websites to Patients?
• Pet Health Spending in US to Surpass $33 Billion in 2014
• Insight from the Publicis Healthware WebMonitor

eHealth Facts June 2010

• 72% of Physicians own a smartphone. Apple platform surpasses Blackberry in physician market penetration
• Mental Health and Oncology related searches account for almost half of visits related to pharma sites
• 82% of Physicians expect online customer service from pharma
• Health inquiries from users have an impact on decisions or actions and there are clearly more positive experiences than negative ones
• Insight from the Publicis Healthware WebMonitor

eHealth Facts May 2010

• Nine of 10 Women Online Seek Health Information via Web
• Health Video, the top resource for 50% of ehealth users
• Branded Websites are the most effective on-line marketing tactic for pharmaceutical marketers
• Insight from the Publicis Healthware WebMonitor