Today the vast majority of physicians are now digital. According to SDI Health’s most recent e-Promotion Annual Study, 73% of US physicians now consider e-detailing, online seminars, opinion leader events, web conferences and group discussions to be equal or superior to face-to-face promotion strategies.
This trend is transforming the relationship between Pharma and physicians. According to a study published in the Archives of Internal Medicine, the number of US primary care doctors that report a relationship with a Pharma company is in decline. The study found that in 2009, 84% of physicians said they had a relationship, compared with 94% in 2004.
It also showed that 64% of doctors accepted drug samples compared with 78 percent five years earlier. Further, only 18% percent said they received reimbursements from Pharma in 2009, down from 35% in 2004.