Pharma product websites are effective at driving post-visitation action. 74% of ePharma Consumers visiting these websites take a product-related action afterward – as for example discussing product info with doctor, requesting or filling the prescription or searching for more product info online.
These data comes from a study from Manhattan Research which explores the online behaviors of ePharma Consumers using the Internet for prescription drug information.
The brand website Levitra, about erectile dysfunction treatment, resulted the top pharma product websites among the more than 320 tracked in the study, to drive visitors to request a prescription for the drug from their doctor.
A common theme among top websites is content and structure designed to lead consumers to talk to their doctor. Additionally, many of these products, such as the sleep aid Lunesta® and the acid reflux treatment Nexium®, feature doctor discussion guides or worksheets on their websites.
Top Pharma Product Websites Driving Visitors to Request that Prescription from the Doctor:
4. Nexium (purplepill.com)