Developing digital strategy requires an understanding of all related factors, influences and players. Through continuous evolution of our proven "OPaL", "CLA" and "ION" processes we generate unique insights that connect the unmet needs of any given market with in-depth understanding of all relevant audiences and a brand’s or client’s core offering and USP.
Once a project has gone live analytics & optimization drive our work following the Evolve stage of the proprietary e-Volutionary RoadMapTM methodology.
We know every KPI is a metric - but not every metric is a KPI. Understanding how project outcomes, both partial and final, impact the status quo and match up to strategic plans is the key to successful programme management. Through a combination of both formative and summative analysis we provide a continuous view on plan vs. actual and the way results were achieved.