What is UX?
User Experience (UX) is the quality of experience that a person has when interacting with a specific design (product, system or service).
Why is it relevant?
We live in a world where the border between products and surroundings is blurred and services represent between 60% & 70 % of GDP of most of the industrialized nations.
No matter what product/service we consider, today's customers are active participants and in many cases co-protagonists. Today, the whole experience - before, during or after the actual "selling" - counts.
In this new world, every company, whether it likes it or not, becomes first and foremost a service provider. The unfinished relation between the offers and the public, is played through numerous “touch points” (digital, physical, mixed), raising the relevance of the design of touch point as a critical aspect of every business.
Publicis Healthware International has combined the skills of multiple disciplines - including engineering, marketing (including SEO), graphical and industrial design, as well as interface design- into a global UX team, which today is probably the most advanced of its kind in the digital healthcare space today.
What do we do?
Together with the strategy team, UX talents understand your business and build scenarios, storyboards, concepts, maps, infographics, wireframes, prototypes, manuals and every design deliverable needed for the successful delivery of your project.
Photo courtesy of Frontiers of Interaction Conference - the interactive table designed by students from CATTID (La Sapienza University of Rome)